国内旅游产业结构与竞争力比较分析——以山东省和浙江省为例

THE COMPARATIVE ANALYSIS OF INDUSTRIAL STRUCTURE AND COMPETITIVENESS OF THE DOMESTIC TOURISM——AN EXAMPLE OF COMPARISON THE SHANDONG AND ZHEJIANG PROVINCES

运用动态偏离-份额分析方法,以浙江省国内旅游为参考系,定量分析山东省和浙江省国内旅游产业结构与竞争力。结果表明:山东省需求弹性较小的长途交通、住宿、餐饮、景区部门的发展速度快于浙江省,竞争力优势优于浙江省,但其结构相对浙江省来说不够合理;山东省需求弹性较大的购物部门发展速度、结构合理程度、竞争力优势都明显优于浙江省,而其它需求弹性较大的娱乐、邮电通讯部门的结构相对浙江省不够合理,竞争力优势略微优于浙江省。总体来看,在考察期内山东省国内旅游产业竞争力优势优于浙江省,产业结构相对于浙江省不够合理。解释了山东省国内旅游人数一直高于浙江省,但其国内旅游收入却一直低于浙江省这一奇怪现象。

Based on dynamic shift-share analysis method and chose the domestic tourism of Zhejiang Province as the reference system,then analysed industrial structure and competitiveness of the domestic tourism in Shandong and Zhejiang Provinces quantificationally.The conclusions are drawn as follows: The long-distance traffic,accommodation,catering and scenic area departments have small demand elasticity,and its development speed in Shandong Province is higher than that in Zhejiang Province,competitive advantage over Zhejiang Province,But its structure is less reasonable than that in Zhejiang Province;the development speed,industrial structure and competitiveness of shopping department in Shandong Province is much better than that of Zhejiang Province,while entertainment,posts and telecommunications sectors,structure is less reasonable than that in Zhejiang Province and competitive advantage is slightly better than that of Zhejiang Province.Generally speaking,during the study period,the competitive advantage of domestic tourism in Shandong Province is better than that in Zhejiang Province,while industrial structure is less reasonable than that in Zhejiang Province.This explains the strange phenomenon that why the number of domestic tourism in Shandong Province has been higher than Zhejiang,but its domestic tourism income has been lower than Zhejiang.