广东省大学生运动休闲消费特征研究

Sports and Leisure Consumption Characteristics of Undergraduate Studentsin Guangdong Province

通过文献研究对运动休闲消费的概念的指向进行了界定,在此基础上对广东省部分高校的600名大学生进行了运动休闲消费特征调查。结果显示,广东省高校大学生运动休闲消费处于较高水平,男生和女生在消费额度和指向方面没有明显差别。目前的消费主要发生在实物消费和活动性消费方面。大学生运动消费的主要动机在于对运动休闲活动的兴趣,而其消费的主要制约因素在于经济能力较差。

literature research on the concept of sports and leisure consumption point defined on the basis of investigation of 600 college students in Guangdong Province, some colleges and universities, sports and leisure consumption characteristics. The results show that Guangdong college students in sports and leisure consumption at a high level, boys and girls there is no sig- nificant difference in the spending limits and pointing. The current consumption occurs mainly in the consumption of material consumption and activity. The main motivation is college sports consumer interest in sports and leisure activities, while its con- sumption constraints that poor economic capacity.