任务驱动教学法在营销专业实践能力培养中的应用研究

Research on the Application of Task-driven Teaching Method in the Cultivation of Practical Ability in Marketing

营销专业是具有较强实践性的应用型专业,传统的教学侧重于理论知识的传授,忽视了实践能力的培养。任务驱动教学法能够把传授知识的传统教学转变为以完成任务为主的互动式教学,并且符合学生认知与学习规律。实践证明,任务驱动教学法能够帮助学生获得切实的实践能力。

Marketing is an application -oriented specialty with strong practicality. However, traditional teaching focuses on theoretical knowledge and always ignores the practical ability. ＂Task - driven＂ teaching method transforms the traditional teaching of imparting knowledge into interactive teaching based on the accomplishment of tasks, which complies with students＇ cognitive and learning law.