AIDMA视角下欠发达民族地区旅游发展对策探讨

Strategies for Less Developed Ethnic Areas’Tourism Development from AIDMA’s Perspective

注意力经济的发展和旅游营销时代的到来,使得从AIDMA法则等学科交叉视角,对欠发达民族地区旅游发展进行研究变得日益重要和迫切。作为一种新的经济发展形态,注意力经济的有关原理能较好地指导旅游发展,尤其是对重庆黔江在内的欠发达民族地区旅游业而言,在发展方式转变、发展对策更新中具有重要借鉴的作用及应用价值。

With the development of attention economy and the coming of tourism marketing era, the study on less developed ethnic areas＇ tourism development using the AIDMA rules and other interdisciplinary perspectives is becoming increasingly important and urgent. As a new form of e- conomic development, attention economy principles can guide the development of tourism, espe- cially the tourism development of less developed ethnic areas such as Qianjiang City in Chongqing municipality. It has important significance and application value in contributing to the change of tourism development pattern and updating tourism development countermeasures of Less Developed Ethnic Regions＇ tourism industry and helping those areas achieving great -leap -forward development in tourism industry.