中美报纸时尚消费报道中女性形象的跨文化解读

Cross-cultural Decoding of Female Images in Fashion Consumption News Reports in Chinese and American Newspapers

在媒介领域中,报纸等新闻媒体由于它所具有的真实性和严肃性特征,已成为当今社会主要的获取信息的渠道,成为某种权威的象征。文章选取了《人民日报》、《新民晚报》和《纽约时报》三家主流报纸,对其中时尚消费新闻中的女性形象采用量化、内容分析和质化研究相结合的方法,分析两国主导报纸中与女性有关的时尚消费报道的现状,了解不同社会文化环境下新闻报道的共性与差异,并从跨文化的角度分析与女性有关的时尚消费新闻报道与传统性别文化、社会发展以及大众传媒的不可分割的联系。

In modern society mass media such as newspaper has become the primary channel for people to obtain information and is regarded as the symbol of certain authority due to its features of authenticity and seriousness. This paper chooses three mainstream Chinese and American newspapers, People＇s Daily, Xin Min Evening News and The New York Times, as resources to analyze female images in fashion con- sumption news by way of quantitative, content analysis and qualitative research. The research focuses on the analysis of the status quo of women in fashion consumption news reports presented in both Chinese and American newspapers so as to get a deep insight into the similarities and differences of news reporting in different social and cultural context. Based on the cross-cultural research, it indicates that the representa- tion of women in fashion consumption news in Chinese and American newspapers is indispensably related to traditional gender culture, social development and mass media as well.