由“芜湖铁画”管窥手工艺非物质文化遗产的网络市场开发

On Development of Network Market of the Handicraft Intangible Cultural Heritage

中华民族拥有丰富而灿烂的非物质文化遗产,值得华夏儿女骄傲。然而,如今的手工艺非物质文化遗产却普遍面临着市场瓶颈问题,"芜湖铁画"作为手工艺非物质文化遗产的杰出代表,理应走在网络市场开发的前列起到先锋模范带头作用,从而促进手工艺非物质文化遗产持久健康地发展下去。

Chinese people has rich and splendid intangible cultural heritage which is worth of being proud.However,nowadays handicraft intangible cultural heritage is facing the problem of market bottleneck.＂Wuhu iron picture＂should play a pioneer role in response to challenges of network market to promote development of handicraft intangible cultural heritage healthily because it is regarded as one of the outstanding representatives of intangible cultural heritage.