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Analysis of Key Attributes Influencing the User Satisfaction towards Applications

Analysis of Key Attributes Influencing the User Satisfaction towards Applications
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摘要 This research aims to find out the key attributes influencing the user trust towards applications on the mobile application store. In this research, both the experimental data set and the evaluation results of analysis are described. The analysis results include the test results of analysis of variance （ANOVA） and correlation analysis. In ANOVA, the attributes affecting user rating are derived and applied to the correlation analysis to evaluate the degree of correlation towards user rating, and in the last stage the positive or negative relationship with user satisfaction is figured out. This research aims to find out the key attributes influencing the user trust towards applications on the mobile application store. In this research, both the experimental data set and the evaluation results of analysis are described. The analysis results include the test results of analysis of variance （ANOVA） and correlation analysis. In ANOVA, the attributes affecting user rating are derived and applied to the correlation analysis to evaluate the degree of correlation towards user rating, and in the last stage the positive or negative relationship with user satisfaction is figured out.
作者 Yu-Fan Ho Yi-Lun Chi Iuon-Chang Lin
机构地区 Department of Management Information Systems Department of Computer Science and Information Engineering
出处 《Journal of Electronic Science and Technology》 CAS 2013年第2期216-220,共5页 电子科技学刊（英文版）
关键词 Analysis of variance attributes correlation analysis mobile applications mobile apps. Analysis of variance attributes correlation analysis mobile applications mobile apps.
分类号 F274 [经济管理—企业管理] F224 [经济管理—国民经济]
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参考文献10

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Journal of Electronic Science and Technology
2013年 第2期

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