限娱令下的创新与突围——《中国好声音》成功原因探析

The innovation and breakthrough under the cutback on TV entertainment:Causes of the success of The Voice of China

《中国好声音》成功背后隐含的是节目策划方对当下中国媒介生态环境的深刻理解和主动适应。斥资引进国外版权并对多国经验叠加整合,权威性与差异性相结合的评委组合,对学员幕后故事的适度挖掘以及灵活开放的节目调整机制是获得收视率和美誉度的重要原因。"盲听盲选"摈除了先入为主的周边因素,让选秀回归音乐本质,从而暗合了当下大众渴求真正的公平和机会均等的社会文化心理,让真正优秀的歌手得以脱颖而出成为节目成功的根本所在。

Which hidden behind the success of the voice of China were the program planning party＇s deep understanding o（ Chinese media ecological environment and adapt to it. And the reason for ratings and reputation are as follows; The introduction of foreign copyright and the multinational experience superposition integration;The authoritative and discrepant jud- ges group; The appropriate mining on the story of the players~ And the flexible and open program adjustment mechanism. ＂Blind listening and blind choose＂ get rid of the surrounding factors that would cause the first impressions are strongest,and made the program return to the music itself. And it coincides with the t0day^s public who desire for true equality and equal opportunity for all. Through the program make really good singers talent showing themselves.