“小沈阳现象”的后现代消费文化内涵及逻辑脉络

The Connotation and Logic of Postmodern Consumer Culture of "Xiao Shenyang Phenomenon"

"小沈阳现象"是一个典型的生发于中国本土的后现代大众消费文化个案。它蕴含着中国后现代大众消费文化自身的逻辑脉络:明星制造,效益为本;娱乐至上,快乐原则。受众研究表明,小沈阳受到热捧,因为其梦想与行动折射出当代青年的亚文化心理状态。

＂Xiao Shenyang phenomenon＂ is not only a typically native thing of the postmodern popular consumer culture in China but an implication of its principles： star-manufacturing;benefits orientation;the supremacy of the entertaining as well as the principle of happiness.Audience research reveals that Xiao Shenyang becomes a hit just because his dreams and behaviors reflect the subcultural psychological states of the contemporary youth.