全媒体时代“意见领袖”的作用研究——以中日关系为切入点

Research on Role of"Opinion Leaders"at a Wholly Media Age——From Perspective of Sino-Japanese Relations

"意见领袖"在全媒体时代引导着公众的舆论走向,左右着公众的情绪。基于互联网媒体传播的开放性、交互性、变异性及与传统媒体的融合性4个特征,阐释了全媒体成为"意见领袖"发挥作用的重要阵地。从舆论热点的构成条件的角度出发,探析中日关系成为全媒体关注焦点的原因,重点剖析了"意见领袖"在中日关系中扮演的推手角色。以中日关系为切入点,在报道此类敏感事件中,"意见领袖"应具备"无欲无求"的责任意识,成为大众心理的引领者而非迎合者。

In all media era,＂Opinion leaders＂guide the public opinion and affect the public mood.Based on Internet media disseminative features：openness,interactivity,variability and convergence with traditional media,the paper explained all media play an important role for＂opinion leaders＂.From the perspective of Public hot spots composed conditions,the paper discuss reasons why Sino-Japanese relations become the focus of media attention,the paper analysis of promoting role＂opinion leaders＂play in Sino-Japanese relations.Put Sino-Japanese relations as starting point,reporting such sensitive incidents,＂Opinion leaders＂should have a＂no desire＂sense of responsibility,which are guiders rather than cater when they affect mass psychology.