基于核心价值的软件企业客户关系管理研究

Research on Customer Relationship Management Based on Core Value in Software Enterprise

从提升客户价值因素出发,阐释企业核心竞争力与客户关系管理核心价值的内涵,在软件企业转型与市场竞争两个层面论证CRM建设在提升软件企业客户价值,提升软件企业核心价值中的重要意义,对软件企业的CRM系统进行功能设计。

The paper elaborates how to build a core competence and what the customer relationship management really means from the perspective of improving customs＇value. From the change of software enterprise and market competence, the paper demonstrates that the building of CRM can improve customs＇ value and the importance of improving the core competence. It also designs the function module of software enterprise CRMS in the end.