我国体育服务产业政策执行效果及影响因素研究

Effect of Sports Service Industry Policy Implementation and Influence Factors

通过专家访谈、问卷调查和实地考察的研究分析及研究我国体育服务产业政策的执行效果与影响因素,并提出提高我国体育服务产业政策执行效果的建议。通过研究发现,我国体育服务产业政策整体执行效果不理想,在不同地区、不同的体育服务产业领域和不同的政策类型所发挥的作用也不同。在经济发展水平较高、法律环境较好、当地政府重视的地区执行效果较好。对体育彩票、体育赛事、健身休闲、体育培训和体育赛事方面所起的作用相对较好,对体育中介和体育场(馆)经营方面所起的作用相对较小。规范性强、内容具体、政策级别高的政策执行效果好,规范性低、级别低、政策内容笼统的政策执行效果相对较差。影响我国体育服务产业政策效果执行效果的主要因素是:政策本身、执行机关、政策环境、政策对象四个方面,其中影响程度最大的是政策环境,其次是政策对象、政策本身、政策执行机关。最后提出完善我国健身休闲业政策的建议,主要为:在现有的政策环境下,完善政策本身、强化政策执行责任和加强政策宣传。

Through using the method of expert interview, questionnaire survey and field investigation, this paper analyzes implementation effect and the influence factors of sports service industry policy, and put forwards suggestions to improve the effect of policy implementation. The result shows that sports service industry policy implementation of the overall effect is not ideal, and the effect is var- ying in different regions, in different sports service industry field and in different policy types. The effect is higher where economic and legal environment is good, and the local administrators take more attention to the policy. The policy effect is higher in sports lottery, fitness and leisure, sports training and sports events. The effect is not ideal in sports agencies and stadiums management. The policies are effective whose content are specific, level is high, and the general policy is relatively poor. The main factor of influent., the policy itself, implementation agencies, policy environment, policy. The greatest factor impact is policy environment, followed by the policy target, policy itself, policy execu- ting organ. Finally, this paper put forwards to proposals to improve the effect of our fitness and leis- ure industry policy, as follows, optimize the policy itself, strengthen policy execution responsibility and to strengthen the policy propaganda.