制造业企业开放式创新中关键资源对新产品开发风险与市场绩效的影响机理研究

Mechanism on Impact of Key Resources on Development Risk and Market Performance of New Product in Open Innovation in Manufacturing Enterprises

深入研究企业开放式创新中营销与技术两类关键资源及其交互效应对新产品开发风险与市场绩效的影响机理。运用115家制造业开放式创新企业的实地调研数据,实证检验了相关研究假设,结果发现:营销资源对新产品开发风险没有明显影响,但对新产品市场绩效有正向边际递减的影响;技术资源对新产品开发风险有负向边际递减的影响,而对新产品市场绩效有正向边际递减的影响;营销资源与技术资源的交互效应对新产品开发风险存在负向边际递减的影响,但对新产品市场绩效没有显著影响。这一研究结论对于完善企业开放式创新资源管理理论、促进新产品开发实践具有重要的意义。

This paper investigates the mechanism of two types of key resources,namely the marketing resources and the technology resources,as well as theirs interaction effects on the risk and market performance of new product development in open innovation of enterprises.By using survey data of 115 manufacturing enterprises adopting the open innovation model,we give an empirical test for the relevant assumptions.It is revealed that the marketing resources have no significant effects on the risk of new product development,but have positive impacts on the new product market performance with diminishing marginal utility.For the technology resources,they have negative impacts on the risk of new product development with diminishing marginal utility,while have positive effects on the new product market performance with diminishing marginal utility.The results also show that the interactions between the marketing resources and the technology resources promote negative impacts on the risk of new product development with diminishing marginal utility,but have no significant effects on the new product market performance.These obtained conclusions have an important significance for improving the resources management theory of open innovation and advancing the practice of new product development.