摘要
尽管新闻事件能否策划曾在学界引起广泛争议,但事实上由媒体策划的新闻事件已成为媒体新闻报道不可忽视的一部分。本文运用约瑟夫.派恩和詹姆斯H.吉尔摩的体验理论,分析媒体策划新闻事件的体验效应,提出作为媒介体验的"提供物"之一,媒体策划的新闻事件具有娱乐性体验效应、教育性体验效应、逃避性体验效应和审美性体验效应。
Whether the news events plan has caused widesp- read controversy in the academic circles, but in fact, the media planning news event has become a part of the media news reports that can not be ignored. The paper quotes Joseph Pine and James H Gilmore＇s experience theory, analyses the experience effect of the news events planned by media, presentes that as one of the media experience ＂ offering＂, media planning events has entertainment experience effect, ed- ucational experience effect, avoiding experience effect and aesthetic experience effect.
出处
《北京印刷学院学报》
2013年第3期13-16,共4页
Journal of Beijing Institute of Graphic Communication
基金
北京印刷学院校级重点资助项目"媒体公共关系研究"成果之一(E-a-2012-10)
关键词
媒体策划
新闻事件
娱乐性体验
教育性体验
逃避性体验
审美性体验
media planning
news events
entertainment ex-perience
educational experience
avoidingexperience
aesthetic experience
