当前高校校园标识设计的探索实践与反思——从北京印刷学院校内标识设计谈起

Exploration Practice and Reflection on the Current College Campus Logo Design Discussion on Logo Design from Beijing Printing Institute Campus

随着当前我国高等教育的飞速发展,以及对外文化交流的拓展,校园标识设计的作用和重要性越来越明显。参照国内外优秀校园标识设计,以北京印刷学院为代表的多数普通高校标识设计还处在简单的初级阶段,缺乏系统理念,整体设计意识模糊,指示功能差强人意,人性化设计薄弱欠缺,文化风格内涵不明显。这与我国高校校园文化建设发展的宏伟目标背道而驰。因此,加强对高等院校标识系统设计的实践探索与思考,就显得格外重要。

With the rapid development of higher education in our country, and the expansion of cultural exchanges with other countries, the role and importance of campus logo design are more and more obvious. Logo design with reference to domestic and foreign outstanding campus, represented by Beijing Institute of Graphic Communication of most ordinary colleges and universities are still at the start-up stage of simple logo design, lack of system idea, the overall design consciousness, indicating function poor, humanized design is weak lack of style, culture connotation is not obvious and so on. And this runs counter to the goals of the construction of campus culture in colleges and universities development in our country. Therefore, to strengthen the practice of institutions of higher learning identity system design exploration and thinking is especially important, it can convenient for daily life and learning, college teachers and students to campus culture construction are beneficial to improve and supplement.