传播学视野下的媒体城市形象建构

Interpretation of Media Construction of City Image from the Perspective of Mass Communication

城市形象作为城市发展的名片,承担着传达城市的精神、品格等的作用,对城市发展有着不可忽视的影响;大众对城市形象的认知和接受主要是依靠媒体来完成,因而,媒体如何建构城市形象,城市又该如何利用媒体来树立并传播自己的品牌就成为一个兼具理论和实践意义的研究课题。文章试图以传播学的视野观照媒体对城市形象建构的过程,分析其建构城市形象的视角、方式、载体,发现建构过程中存在的问题,进而为城市如何树立和传播自己的形象提出建议。

City image,as the card of the city development,assuming the function of transmitting the city spirit and character,exerts an unnegligible influence on city development; the public' s understanding and acceptance of city image is achieved mainly by media. Therefore,it becomes an research topic of both great theoretical and practical significance to study what should media do to build city image on the one hand,and what should city do to make use of media to form and transmit its own brand. This paper tries to observe the process of how media construct city image, to analyze its perspective,way and carrier,and to find out problems involved in the constructing process,then to offer some suggestions for the city to build and transmit its own image.