基于SWOT安溪茶产业发展分析

The analysis about Anxi tea industry based on SWOT

该文运用SWOT分析方法,分析了安溪茶叶产业的发展现状,并指出了安溪茶叶产业的竞争优势和竞争劣势,也指出了安溪茶叶产业发展面临的机会和威胁,并提出促进安溪茶叶产业的持续发展战略。

This paper analyses Anxi tea industry situation based on SWOT analysis tools,and a detailed analysis of Anxi tea industry about a competitive advantage（Strength） and a competitive disadvantage（Weakness）,the external environment of opportunity（Opportunity） and threats（Threat）.And this paper presents the proposals and specific measures to promote the development of Anxi tea industry.