“网络世代”电影消费的症候及反思

The Symptoms of Film Consumption of the Net Generation and ItsReflection

"网络世代"是真正在蜜罐中长大的一代,常常被摊上只求享乐、思想浅薄等"原罪"。透过电影消费这个辩证法的"视窗",可以看到"网络世代"电影消费具有三大症候:观影目的上,呈现能指与所指的断裂和复合;观影方式上,集体狂欢的影院观影和寻找自我的网络观影共生;观影内容上,既边界清晰,又呈现多元化。三大症候形成的内在动因缘自"网络世代"的生产快乐,反思拟真;崇尚社交,坚守主体;激活思想,达成"交叠共识"。而消费社会的享乐控制、读图社会的景观再生产和网络社会无限可能的试验则是三大症候形成的结构性"座架"。

The Net Generation is the generation that really grows up in gilded cages, therefore, they are often thought to have original sins of only seeking happiness and shallow thinking. However, the film consumption of the Net Generation enjoys three symptoms ： the fracture and compound of the signifier and the signified on purpose of film-watching, the collective revelry of cinema film-watching and seeking of individual of online film-watching, clearly showing agreement and watching diversified films. The inner motives are the Net Generation disire happiness, reflect on quasi-real; advocate social activities, adhere to their subjectivity; think actively and get to a common view. The constructive gestells are the happiness-control of consumer society, the reproduction of spectacles of image-reading society and infinite possibilities of trial of network society.