摘要
读者接受是高校校报实现传播效能的关键。文章对新时期高校校报的传播理念、机制、队伍、载体等层面进行了分析探讨,提出了高校校报传递好声音、传播正能量、提升传播力的建构原则与实践策略。
The readers’reception is the key to accomplish the propagation functions of university newspaper.This paper reexamines the propagation concepts,paths and media of university newspaper in new era.It explores the main symptoms of the weak propagation force of university newspaper and proposes the constructive principles and practical strategies of transmitting voice,positive energy and enhancing propagation force in the layer of concepts,mechanics,staffs and media.
出处
《齐齐哈尔大学学报（哲学社会科学版）》
2013年第4期118-120,共3页
Journal of Qiqihar University(Philosophy & Social Science Edition)
基金
齐齐哈尔大学哲学社会科学理论研究专项项目:黑龙江省西部区域文化视阈下高校外宣的历史轨迹与发展策略(2012ZSY005)
关键词
接受理论
高校校报
传播力
建构策略
Reception Theory
university newspaper
propagation force
constructive strategies
