思想政治教育与高职院校大学生“软实力”的培育

Ideological and Political Education of Vocational College Students of "Soft Power" to Cultivate

21世纪是知识经济的时代,更是竞争日趋激烈的时代,高职院校大学生的"软实力"已成为实现个人价值、服务社会不可缺少的因素。但是现在很多大学生仅仅注重学历、技能、证书等硬实力,而忽视"软实力"的培养,主要表现在:道德素质存在缺陷、敬业精神低下、人际协调沟通能力差等方面。因此,高职院校大学生"软实力"培育日益重要,而高职院校思想政治教育在大学生"软实力"培育中起着不可替代的作用。

： Twenty-first Century is the time of knowledge economy, and also it is the era of increasingly fierce competition. But now many students only pay attention to education, skills, certificates and other hard power, while ignoring the ＂soft power＂ of culture,Mainly displays in： moral quality defects, professionalism is low, coordination of interpersonal communication ability etc. Therefore, higher vocational colleges to ＂soft strength＂ cultivation more important, while the students in Higher Vocational Colleges Ideological and political education in college students＇ ＂soft strength＂ cultivation plays an irreplaceable role.