基于高校学生社团的公共关系学课程实践教学探讨

Exploring Students’Associations to Implement Practical Teaching ofPublic Relationships in University

公共关系学是一门实践性很强的应用学科,实践教学应是其重要的教学内容。高校学生社团特别是专业社团由于其运作和活动的开展符合公共关系学实践教学的培养目标,并且有较好的便利性,是公共关系学实践教学的重要基地。在高校学生社团中构建专业实践新平台,加强高校学生社团建设与实践教学的融合,完成教学目的,是公共关系学实践教学的既便利又富有实效的举措。

The Public Relationships is a practice-based science,so practical instruction becomes one of its indispensable teaching contents.In the University,students’associations,especially those discipline-related,have provided an important premises for the practical teaching of Public Relationships,owing to the fact that their flexible operations are in consistency with the course’s teaching objectives.Thus,it is necessary to better integrate students’ associations with the practical teaching ofPublic Relationships.