南宁市文化与旅游产业融合发展SWTO分析

SWTO Analysis of Nanning Culture and Tourism Industry Convergence Development

在旅游经济发展过程中,文化与旅游密不可分,旅游是文化最好的载体,文化是旅游的魂,没有文化的旅游没有魅力,而没有旅游的文化则缺乏活力。南宁市的文化资源非常丰富,但一直以来,文化资源和旅游资源没有很好结合,造成南宁市的旅游业发展和文化事业的发展都是各打各的牌,没有融合。南宁市的旅游产业发展,离不开文化的因素,只有注入文化的内容,旅游才有生命力。

In lhe development of tourism economy, culttlre and tourism are inseparably inlerwo yen. Tourism is the best carrier of cuhure. And culture is the soul of tourism. Tourism without cuhure is not charming. Cuhure without tourism has no vitality. Nanning is full of culture resources. But for a long time, culture and tourism resources is not well integrated, resuhing tourism industry anti cullure developing independently. The development of Nanning tourism industry cannot do without cul turaI ingredients. Only by the injection of cuhural content, has tourism vitality.