社会资本、交易信任和信息不对称——个人对个人在线借贷市场的实验研究

Social Capital,Transaction Trust and Information Asymmetry:an Experimental Study on Online Peer-to-Peer Lending

个人对个人在线借贷是一种新兴的电子商务形式,自2005年出现起就得到了快速发展。以社会资本理论和社会认知理论为基础,研究个人对个人在线借贷市场中社会资本对交易信任以及出借意愿的影响。研究发现,借款者的社会资本会显著影响出借者的信任和出借意愿。信息不对称程度越高,社会资本对交易信任的影响就越大。

Online peer to peer（P2P） lending,where lending individuals make unsecured microloans to borrowing individuals,has experienced significant growth since its inception in 2005.The factors that influence the lending willingness however have not been well studied.Drawing on the social capital and social cognitive theory and using China’s online P2P lending market as a backdrop,this study examines the factors influencing lenders’ trust and lending willingness.The results reveal that borrowers with more social capitals have more trust from lenders.This relationship is stronger for lenders with greater perception of information asymmetry toward online lending markets.