微旅游:现状、内涵、对策

Micro Tourism:Concept,Question and Countermeasure

在微博及其微生活方式的影响下,微旅游已经成为旅游者、传统旅行社和新兴媒体争相关注的焦点和热点事物,微旅游时代已经悄然到来。微旅游具有旅行时间很短、出游距离很近、出游者以都市白领阶层为主体、无景点式的目的地选择方式等4个典型特征。为推进微旅游的深入发展,可考虑从加强微旅游理论研究、注重微旅游者的需求、科学设计微旅游产品、制定微旅游发展政策等4个方面采取相对应的措施。

Under the influence of micro-blog and micro way of life,micro tourism has quietly come.Tourists,the traditional travel agency and new media are paying more attention to the hotspot.Micro tourism has four typical characteristics： travel time is very short,travel distance is very near,urban white-collar class is the main body,no scenic spot traveling is popular.Therefore,the paper puts up the countermeasures as following： strengthen micro tourism theory research,pay attention to the needs of micro tourists,design the reasonable micro tourism products,and make micro tourism development policies.