企业与利益相关者关系的重新定位——基于哈贝马斯对话伦理的研究

Reorientation of the Relationship Between Business and Stakeholder——Based on Habermasian Discourse Ethics

企业与利益相关者关系的理论分析主要集于工具性视角与规范性视角。工具性视角以经济绩效为追求,由于未更好地嵌入规范的社会理论当中,其目的虽明确但方向却不然。规范性视角以阐明企业经营中利益相关者参与的应然内涵为己任,其超然的独白角色难免冷落的际遇。利益相关者的实践模式亦须超越。藉由对话伦理的分析,为重新定位和探索企业与利益相关者的关系提供了新机遇,无论是对利益相关者理论的理路承接,还是对既有命题的逻辑阐释,都显示较强的逻辑自洽性。进一步,由此构建的对话实现框架,为企业经营实践提供了新参照。这些都为进一步反思当前企业社会责任的若干问题给予了深刻警醒。

Theoretical analysis with business stakeholder mainly centers on instrumental and normative perspective. Although the aim of instrumental perspective which is oriented at economic performance is clear, social direction is not so for not fully embedding itself in normative theory of society. The mission of normative perspective is to discuss stakeholder connota- tions of should however. Transcendental monologue role cannot be avoided of desolated misfortunes for shortage of realistic solicitude. Business is overwhelmed when comes to select practice mode of stakeholder. Analysis on discourse ethics has pro- vided the new opportunity for relocating and exploration of stakeholder connotations. Either tinner logic to stakeholder theory or integration of some informed propositions, the analysis reveals self-consistency. The dialogue construct building further provides theoretic references for business practice. All these present profound and alarming impact on reflection of some problems about corporate social responsibility.