天津文化产业竞争力的提升——基于六力模型的视角

Culture Industry Competitiveness Improvement of Tianjin:Based on the Perspective of Six Forces Model

本文基于六力模型,分别从买方、卖方、现有产业内的企业间竞争、潜在进入者、替代者、政府这六种竞争力量的角度来深入分析应该如何提升天津文化产业的竞争力,希望能为推动天津市文化产业的良性发展提供一些参考。

Based on six forces model,this paper makes a deep analysis on how to improve Tianjin＇s culture industry competitiveness from six competitive forces： buyer,seller,competition among enterprises in the existing industries,potential entrants,replacer and government,in hope of offering some references for the sound progress of Tianjin＇s culture industry.