摘要
市场经济中,为了产生"需求",商业广告已经成为人们日常生活中屡见不鲜的事物,成为现代企业营销的重要手段。商业广告可以通过有效方式改变消费者的消费心理,并以此来影响和制造新的消费者偏好,从而形成新的消费者需要,并积极推动着经济社会发展。
In order to produce ＂demand＂ in market economy,business advertisement which has been very usual in people＇s daily life has becomes important ways of modern enterprise marketing.Business advertisement can change consumer psychology by effective methods.Moreover,they influence and produce new consumer love.Finally,they form new consumer needs and push forward economic and society development in positive.
出处
《价值工程》
2013年第22期171-172,共2页
Value Engineering
关键词
消费社会
商业广告
消费决策与行动
consumer society
business advertisement
consumption decision and action
