农产品品牌竞争力评价研究

Evaluation Study on Brand Competitiveness of Agricultural Products

本文从品牌竞争力的概念出发,建立了农产品的品牌竞争力评价体系,并结合层次分析法和模糊理论对农产品品牌竞争力进行评价,最后,对该方法进行了实证分析。

This paper starts from the concept of the Brand Competitiveness,and establishes evaluation system of agricultural products Brand Competitiveness,and evaluates the Brand Competitiveness of agricultural products based on Analytic Hierarchy Process（AHP）and Fuzzy Theory.Finally,the empirical analysis are performed.