市场营销策划教学方法初探

An Approach to the Teaching Methods of Marketing Planning

指出了目前高校市场营销策划教学过程中存在着一定问题,提出了加强小组团队策划项目训练、分小组分行业为专题收集实际策划案例,资源共享,应用案例教学等教学解决方法,达到课程教学目标的目的。

This paper points out that there exist some problems in the teaching process of college marketing planning. And there are strengthening team work training of planning, collecting the actu- al case based on the industry in team work, case teaching method. It achieves teaching goals,