认同危机:基于国家形象塑造的网络跨文化传播研究被引量：14

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摘要中国政府通过"大外宣"国家战略部署,加大通过网络空间塑造国家形象的力度。然而中国新闻网站国家形象塑造的网络跨文化传播效果并不理想。中国新闻网站内容生产往往无法充分呼应海外涉华报道的需求,其"宣传"烙印限制其作为西方媒介信源的合法性,全球化与地方化、商业与文化的博弈直接影响中国国家形象的跨文化传播效果。

作者肖珺

机构地区武汉大学新闻与传播学院

出处《武汉大学学报（人文科学版）》 CSSCI 北大核心 2013年第4期114-119,共6页 Wuhan University Journal (Humanity Sciences)

基金国家社会科学基金一般项目(09BXW019) 武汉大学"70后"学者学术发展计划(274183)

关键词网络社会跨文化传播国家形象新闻网站

分类号 G219.2 [文化科学—新闻学]

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参考文献29

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