基于大数据挖掘的精细化流量经营运营平台建设探索

Research of Operation Platform Construction Based on Data Mining and Delicate Traffic Operation of Carriers

在移动互联网时代,用户的消费行为产生了海量的数据,如何整合大数据,进行数据挖掘,从海量的数据中挖掘出有用的信息,以便对客户作精细化流量经营,这是当前各大运营商面临的主要问题。本文从现状出发,分析了运营商为能做到精细化流量经营,需要如何建设运营平台和进行数据挖掘。

In the era of mobile Internet,consumer behavior of users generated mass data.In order to make delicate traffic operation,major carriers must solve the problem of how to integrate the big data and dig out useful information from the mass data.The solution of how to construct operation platform and mine data is analyzed based on current situation.