期刊文献+

高校教学服务的核心服务接触点分析 被引量:8

Analysis the core service encounter in college teaching service
下载PDF
导出
摘要 近年来,将高等教育视为服务的观点越来越得到社会各界的普遍认同。文章结合高等教育理论,在对高校教学的服务性进行了深入分析的基础上,探讨了高校教学服务的特点。文章把服务接触的理论创新的引入了高校教学质量的研究中,提出了高校教学的服务接触系统,确定了高校教学核心服务的接触点:课程选定接触点、课程准备接触点、课堂接触、学术指导接触点、实践指导接触点,着重对各个核心服务接触点的特性进行具体分析。 In recent years, the higher education as a service point of view has been generally recognized by the so- cial from all walks of life. The thesis combines with higher education theory, based on in-depth analysis of the serv- ice of university teaching, and discusses the characteristics of teaching services. The paper which innovates on the theory of service contact in the research of university teaching quality, puts forward the system of university teaching service contact and determine the core service encounter, including the service encounter of course selected, course prepared, teaching contact, academic instruction, practice guidance. The thesis focusing on the concrete analysis of various core services at the points of contact characteristics.
出处 《科技与管理》 2013年第4期117-122,共6页 Science-Technology and Management
基金 哈尔滨理工大学教育教学研究项目(A201200009)
关键词 高校教学 服务接触点 服务质量 college teaching service encounter service quality
  • 相关文献

参考文献15

  • 1葛玻,孙孟乐.国内外高校教育教学质量评价之比较及启示[J].理工高教研究,2008,27(6):89-91. 被引量:4
  • 2SUE VAUX HALLIDAY, BARRY J, DAVIES, PHILIPPA W, MING L. A dramaturgical analysis of the service encounter in higher education [ J ]. Journal of Marketing Management, 2008 (24) :47 -68.
  • 3WINSTED K. Service behaviors the Lead to satisfied customers [J]. European Journal of Marketing, 1989(34) :399 -411.
  • 4王化义.更新观念 正确界定教育组织的产品[J].世界标准化与质量管理,2005(6):28-31. 被引量:4
  • 5HILL F. Managing service quality in higher education: the role of the student as primary consumer [ J ]. Quality Assurance in Edu- cation, 1995(3) :10-21.
  • 6菲利普科特勒,凯文莱恩凯勒.营销管理[M].梅清豪,译.上海:上海人民出版社,2006:447.
  • 7赵国洪.高校实施ISO9000体系的“顾客”问题探讨[J].世界标准化与质量管理,2008(2):57-59. 被引量:6
  • 8CZEPIEL J, SOLOMON M, SURPRENANT C. The science en- counter [ M ]. Lexington, 1985:67 - 82.
  • 9SURPRENANT, SOLOMON M. Perspective and personalization [J]. Service Encounter Journal of Marketing, 1987 (51) : 73 - 80.
  • 10SHOSTACK G, LYNN. Planning the service encounter [ J]. The Service Encounter, 1985 (3) :243 - 254.

二级参考文献14

共引文献164

同被引文献60

引证文献8

二级引证文献106

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部