关于我国对外文化贸易发展的几点思考

Reflection on the Development of Foreign Trade in Culture in Our Country

目前,我国对外文化贸易的发展面临着一系列困难。我国已无可非议地成为贸易大国,但作为我国对外贸易发展极其重要的组成部分的文化贸易,国际竞争力低下。只有解决这个问题,才能促进我国文化企业尽快走出困境,步入健康有序的发展轨道。主要措施包括切实加大政策落实力度,以制度保障文化企业"走出去",促进我国文化贸易持续健康发展;针对文化企业的特点,找准市场定位,发展文化贸易;为文化企业提供专业金融服务保证,切实解决他们的困难和问题,是当前迫切需要政府部门关注的三个重要方面。

Abstract： At present, China faces a series of problems in its trade development in culture. Our country has become a big power in trade. However, as an important part in Chinag foreign trade development, trade in culture is far from being competitive in the international market. Only when these problems are solved can China＇ s enterprises in culture get further and soundly developed. The measures that can be taken include getting strong support from the government to encourage culture trade to compete with foreign countries and develop well in the international market. Based on their characteristics, the enterprises should get a good orientation in the market, seek finacial support and solve the problems they face. These are the three aspects to which they expect government would give more attention.