国内设计心理学领域中的眼动研究综述

A Review of Domestic Eye Movement Research in Design Psychology

对国内设计心理学领域中眼动研究的文献回顾和分析表明,眼动研究被运用到广告设计、书籍设计、简历设计、服装设计、家具设计、城市绿化景观设计等多个设计领域,但仍以广告设计为主要研究主题。此类研究多以被试在不同设计作品上眼动模式的组内对比作为研究的主要范式,且实验材料多为静态图片。国内设计心理学领域中眼动研究存在被试成分单一,实验控制两极化,以及缺乏除眼动指标外的其他信息加工过程认知特点的研究和缺乏设计学原理的相关诠释等局限。未来该领域的眼动研究可能会出现强化眼动指标的决策作用、强调研究的生态化以及引入专家—新手研究模式等趋势。

Abstract： By literature review and analysis of eye movement research in design psychology, it is indicated that eye movement research is applied to advertising design, book design, costume design, furniture design, city greening landscape design and other design fields, but advertising design is the main research topic. Such studies tend to use with-group contrast of participants＇ mode of eye-movement as its main research paradigm, and they always use static pictures as experimental materials. However, the limits of current research are as follows： subjects of those studies are rather unitary; there is no consistent control over experimental conditions; short of studies on cognitive characteristics in the process of decision making; lack of related interpretations of design principles. Future research should emphasize the decision-making role of eye movement, emphasize the study of the ecology and may use expert-novice study mode.