小学儿童电视卡通人物认同原因研究

Research on Causes of Elementary School Children's Identification of Cartoon Character on TV

选取小学二年级儿童为研究对象,以问卷调查法收集儿童性别、家长教育程度、卡通观看频率、卡通人物的认同原因类型,探讨小学儿童对电视卡通人物角色的认同原因.研究结果显示,不同背景变量的小学儿童对电视卡通人物的认同原因,除了家长受教育程度不同这个度量不会造成显著影响外,其余四种变量,皆会影响其认同原因.

The causes of elementary school children＇s identity on TV cartoon characters are researched through selecting second grade children at elementary school as the research object,using the method of questionnaire to collect the gender of children,the education degree of their parents,the frequency of children＇s cartoon watching and the type of identity causes to cartoon characters.The results show that the identity causes of elementary school children on TV cartoon characters in different background varies,but the parents＇ education at different levels won＇t influence significantly,and the rest variables will affect the causes.