基于电商时代传统企业线上线下冲突问题研究

Research on Collision Problem of selling online and offline of Traditional enterprise under the Background of e-commerce era

本文主要是基于电子商务时代的背景下分析代传统企业线上线下销售现状,提出传统企业线上线下销售冲突问题,探讨电子商务时代传统企业线上线下销售协同发展策略.

This article mainly analyzes the current situation of traditional enterprise selling line under the background of e-commerce era,it mention the selling conflict and discuss the development strategy of selling online and offline.