城市VIS设计课程“对称—整合”思维模式教学体系建构

The Construction of "Symmetry-Conformity" Thinking Model Teaching System in the Course of VIS City Design

针对VIS设计课程教学逐渐由企业延伸至城市VIS品牌形象策划的教学现状,以烟台为研究对象进行了城市VIS设计课程试验教学改革,重点从学科体系的构建、教学师资的整合、教学方法的组合、教学内容的延伸四方面就"对称—整合"思维模式教学体系展开了详细论述,旨在形成城市VIS设计课程跨界教学体系建设的理论研究基础,为探索城市VIS设计教学模式提供参考依据。

In accordance with the present situation that the course of VIS design gradually transfers from en- terprises to city brand image planning, this paper, taking Yantai city as the researching object and its VIS design as an example of experiment of teaching reform, mainly discusses in detail the teaching system of ＂symmetry - conformity＂ thinking model from the four aspects as the construction of the system of branch of learning, the con- fonnity of teachers, the combination of teaching methods and the extension of teaching contents with purpose of forming a theoretical researching base and providing references for this course.