新媒体时代主旋律动画创作理念

On Creation Concept of Mainstream Animation in The New Media Era

新媒体时代主旋律动画的创作理念可以概括为一个中心、两个效益、三个贴近。“一个中心”指体现社会主义核心价值体系的主旋律思想；“两个效益”指社会效益和经济效益的统一，二者具有融它性，能够在动画艺术之外具有产业发散价值；“三个贴近”指贴近时代、贴近群众、贴近生活的艺术考量，注重受众心理，具有符合生活和时代的审美价值。

In new media era, creation concept of theme animation can be summarized as one core idea, two aspects of benefits and three aspects of closeness. ＂One core idea＂ refers to reflections of the main melody of socialism core value system; ＂Two aspects of benefits＂ refers to the unity of the social and economic benefits, which can spread beyond animation art with industrial value; ＂Three aspects of closeness＂ means being close to the times, the great masses, and life, paying attention to the audience＇s psychology and having aesthetic value conforming to the life and the times.