摘要
为了解决数字化服装定制平台下的定价问题,借助因子分析与结构方程模型(SEM),设计了服装在线定制价格因素理论模型,并在此基础上进行调查问卷.计算结果反映了服装在线制定价格的影响因素(消费者需求因素与服务因素),可为后续的服装在线制定价格模型的细化研究,以及提高价格模型的稳定性与描述的准确性提供量化基础,也可为服装在线定制的价格制定与服装电子商务发展提供参考.
In order to solve pricing issues on the online garment customizing platform,the factor analysis and structural equation model（SEM） were introduced.Based on a designed online customizing apparel price factor theory model,a questionaire survey was implemented.The result shows that consumer demand factors and service factors as the effective factors for online customizing garment pricing can provide quantitative basis for subsequent detailed research on online customizing apparel pricing models,and improve the stability and accuracy of the pricing model.Accordingly,it also can provide an useful reference for online garment pricing and garment EC development.
出处
《上海工程技术大学学报》
CAS
2013年第2期185-190,共6页
Journal of Shanghai University of Engineering Science
基金
上海市教委科研创新重点资助项目(13ZS128)
上海高校选拔培养优秀青年教师科研专项基金资助项目(gjd12017)
上海工程技术大学研究生科研创新专项资金资助项目(2012yjs35)
关键词
服装
网络零售
定价
计算模型
garment
online retail
pricing
calculation model
