城市政府提升会展业发展水平的对策——以天津市为例

Municipal Government Taking Measures to Accelerate Development of Convention and Exposition Industry——Case Study of Tianjin

会展业发展能够为城市带来巨大的经济效益和社会效益、推动产业联动、促进本地产业结构的调整和优化、增加就业机会、推进市政建设、提高城市知名度、塑造城市形象。城市政府在扶持、规划、监管、服务会展业发展的过程中也面临着扶持方式和发展模式的选择问题。天津市政府应在适度引进域外知名品牌进驻天津的同时,以产业优势和城市规划为参照扶持会展业的本土化发展;加强品牌建设和维护,做好管理、协调和服务;加强会展业发展支持体系的建设,推进天津市会展业的可持续、高水平发展。

The development of convention and exposition industry can bring huge economic and social benefits to city, promote industrial linkage and optimization of industrial structure, create employment opportunity, push urban construction, improve city＇ s popularity and build city image. Municipal government is faced with the choice of supporting way and development mode in the course of supporting, planning, supervising and serving the development of convention and exposition industry. Tianjin Municipal Government should introduce some famous brands into Tianjin, support the development of local brands, build up and maintain some brands, do well in management, coordination and service, strengthen the establishment of supporting system, and promote the sustainable development of convention and exposition industry.