信任、关系承诺对信息共享及联盟绩效实证分析——基于“公司+农户”的农户视角

An Empirical Analysis on Trust and Relationship Commitment to Information Sharing and Alliance Performance——From Perspective of Farmers of "Companies plus Households"

构建信任、关系承诺、信息共享与联盟绩效之间关系的理论模型,以广东省和海南省462户农户为调查对象,利用结构方程模型对"公司+农户"伙伴间信任、关系承诺、信息共享与联盟绩效之间的关系进行实证研究,结果表明,信任对关系承诺、信息共享有着显著的正向影响,关系承诺对信息共享有显著的正向影响,信息共享对联盟绩效有显著的正向影响。建议农业企业管理者不仅要重视与农户建立高水平的信任与关系承诺,而且要善于与农户进行信息共享来提高企业绩效。

This paper first constructs a theoretical model of trust, relationship commitment,infor- mation sharing and alliance performance, then uses structural equation model to empirically study the re- lationship among trust, relationship commitment, information sharing and alliance performance with the help of data from 462 farmer households in Guangdong and Hainan provinces of China. The result shows that trust significantly and positively impacts relationship commitment and information sharing~ rela- tionship commitment has a significant and positive impact on information sharing~ information sharing significantly and positively impacts alliance performance. Therefore, this paper suggests that manage- ments of agricultural enterprises should not only pay much attention to the development of high level trust and relationship commitment with farmers, but also improve enterprise performance through more effective information sharing with farmers.