摘要
以金龙山森林公园为例,对金龙山森林公园的产品现状进行深入调研基础上,分析存在的问题,并分别从配套服务设施改进、旅游线路和布局改善、深度体验与游客导向的产品创新和营销创新四个角度进行了论述,希望能对森林公园的发展建设有所启益。
This paper will take the Golden Dragon Mountain forest park as an example,analysed the opportunities for development and current status of it.Further more,this paper discussed from four aspects,which are the improvement of the service facilities,the improvement of the overall planning and layout,depth of experience and visitor-oriented product innovation and network marketing innovation.We hope this paper could help the Golden Dragon Mountain forest park improve the later development and construction.
出处
《中国林业经济》
2013年第3期47-50,共4页
China Forestry Economics
基金
教育部大学生创新训练计划(201210220966)
关键词
旅游产品
森林公园
产品创新
tourism product
forest park
product innovation
