基于计划行为理论的绿色创新战略影响因素分析

Driver Factors of Corporate Green Innovative Strategy Based on Planning Behavior Theory

基于计划行为理论,从预期经济收益、冗余资源和利益相关者压力三个方面探讨了企业绿色创新战略的驱动因素,并通过大样本问卷调查和统计分析对该理论模型进行了实证检验。结果表明,预期经济收益是企业进行绿色创新战略的重要驱动因素;不同类型的冗余资源和来自不同利益相关者的压力对企业绿色创新战略的驱动效应存在差异:已吸收冗余资源、企业治理利益相关者、内部经济利益相关者和外部社会利益相关者都对企业开展绿色创新战略有显著的正向影响,而未吸收冗余资源和外部经济利益相关者对企业绿色创新战略的驱动作用不显著。

Based on planning behavior theory, this paper discussed driver factors of the corporate green innovative strategy from anticipated economy avails, redundancy resource and stakeholder pressures. The researcher conducted empirical study with large sample questionnaires and statistical techniques model examination. Results indicate that the anticipated economy avail is an important driver factor pushing the enterprise to carry out green innovative strategy. Different redundancy resource and stakeholder pressures have different influences on corporate green innovative strategy： the absorbed redundancy resource, enterprise governing stakeholder, internal economy stakeholder, and external social stakeholder are all beneficial for corporate green innovation strategy. The unabsorbed redundancy resource and external economy stakeholder show no conspicuous impact on corporate green innovation strategy.