中国柔力球国际交流发展途径及传播对策

The International Communication of China Rouliball Development Approaches and spread strategies

通过文献资料法、数理统计法、逻辑分析法对中国柔力球国际化发展途径现状进行系统的分析与研究,提出了中国柔力球国际化发展存在的问题,认为中国柔力球的国际化传播受到社会环境因素和传播系统内部诸因素的影响与制约,并针对柔力球国际化交流发展及传播提出了相应的建议,进而推进柔力球国际化传播的进程。柔力球定位于健身、养身、表演和竞技比赛等价值的同时,应加强对柔力球国际化交流与传播,进一步强化柔力球的文化含量,规范柔力球技术并继续提高柔力球的吸引力,使柔力球的技术与文化内涵得到升华,加快柔力球的国际化交流发展与传播速度。

The problems of the China Rouliball international development have been proposed and the further reform for China Rouliball international development pathway are recommended. The method of use of literature, mathematical statistics, logical analysis, systems analysis and research of the states of international development China Rouliball. In the results, through research, the international dissemination for China Rouliball by the impact of external social and environmental factors and the spread within the system factors and constraints, in the meantime, recommendations for the development and dissemination of international exchanges Rouliball have been presented, thereby it helps to promote the China Rouliball spread internationalization process. To sum up,while Rouliball is positioning in the value of fitness, self--cultivation, performances and athletic competitions, it should further strengthen cultural Rouliball content of international exchange and dissemination of Rouliball should be continued to improve,the attractive, technical and culturals. The technic and connotation of Rouliball can be sublimated to accelerate the development of international exchanges and propagation velocity.