世界马球运动发展经验对我国的启示

The Enlightenment of World Polo Sport Development Experience to China

马球作为起源于中国的一种古老运动,经过近现代100多年的演绎,在欧美国家极为盛行,并被称为"王者的运动"。世界的三大马球强国阿根廷、美国、英国在马球运动的发展上各有千秋,形成自己的特色,其发展经验对中国马球运动的回归、重新发扬具有一定的借鉴意义。中国的马球运动发展除高端运动的推广外,还应加强全民运动的宣传和发展,以此为推手,提出从地域空间、文化渊源、产品设计、运作方式、宣传手段上的可操作性建议。

As a kind of ancient Chinese sports, after nearly 100 years of modern deduction, Polo sport is very popular in Europe and the United States, which is known as the ＂king of sports＇. The world＇s three largest Polopower, Argentina. the United States, Britain, has its own merits in the development ot polo sport, and tormed their own characteristics, ana their development experience have certain reference significance to our China＇s returning and newly promoting of polo soort. In addition to the high-end sports promotion ,China＇s Polo sport development should also strengthen the propaganda and the development ot mass movement, and taking it as a driving Torce, we should put Torward some operanonai recommendations from the viewpoints of geographicaTspace, the origin of culture, product excogitation, operation mode and publicity mean.s.