国内外品牌毛衫设计比较

Research on design comparison of Chinese and international sweater brand

根据市场情况,选取不同文化背景、不同风格的代表性品牌Missoni及Sonia Rykiel,与国内针织品牌恒源祥、春竹的毛衫设计进行比较,探讨国际高端针织服装的设计特点,以期对中国针织品牌的发展有所启示。通过国内外针织品牌在造型设计、色彩与图案、装饰工艺等方面的比较可以发现,国内针织毛衫的造型设计比较单一,色彩变化少,色彩层次不够丰富,图案使用方式简单,装饰手段创新性不够,很难满足年轻人的消费需求,与国外品牌毛衫设计还存在很大差距。

This paper selects different cultural backgrounds,different styles of representation of the brand Missoni,Sonia Rykiel,Hengyuanxiang and Chunzhu,discuss its design characters,with a hope to the development of Chinese knit wear industry inspiration.Though comparisons of knitting brand at home and abroad in design,pattern and color,decoration can be found,domestic knitting sweater design is single,the color change is less,the color level is not rich,the way of design use is simple and decorative means lack of innovation.It is difficult to meet the consumption demands of young people;there is a big gap with the foreign brand sweaters design