摘要
以消费者需求为视角对产品绿色化创新路径进行研究,从消费人群不同的需求偏好、需求强度的差异化、内涵梯级递进、动机和候选框架等方面分析了我国消费者需求特征,并从结合需求热点、梯级递进的创新管理、"绿色"环节展示和利用行业之间的"绿色"交互延展性影响等方面提出企业产品绿色化的路径建议,期望有助于低碳化产业规划研究,提升企业绿色战略实施效率。
The path of the greening innovation of product based on consumer demand is researched. The characteristics of China＇s consumer demand are analyzed from consumer group＇s different demand prefer- ence, the difference of demand intense, the connotation of cascade progressive, motivation and the can- didate frame. According to consumer hot spot, innovation management of cascade progressive, ＂green＂ display and using ＂green＂ interactive ductile influence, the path＇s suggestions of enterprise＇s product greening are put forward. It is expected to contribute to the study of low carbon industry planning and promote the implementation efficiency of enterprise＇s greening strategy.
出处
《河北大学学报（哲学社会科学版）》
CSSCI
北大核心
2013年第4期125-129,共5页
Journal of Hebei University(Philosophy and Social Science)
基金
教育部人文社科研究一般项目<消费与营销绿色化互动博弈模型研究>(12YJA630048)
