数字阅读时代出版业面临的问题及发展对策

Probems and Development Strategy of Modern Publishing Industry in the Era of Digital Reading

随着信息技术的发展,媒体的多样化发展和数字阅读终端的推广应用,人们的阅读对象和阅读方式发生了根本性变化,数字化阅读人群比例逐年上升。数字阅读给出版业的发展带来新的变化,出版业融入更多的数字化技术,使出版业向数字出版转型。但是数字出版面临许多新问题,针对这些问题,提出了出版业发展的对策。

With the development of IT, varieties of media and the promotion and application of digital reading terminal, what people are reading and the way of reading have been fundamentally changed. The proportion of digital readers is increasing annually, and digital reading brings new change in the develop- ment of publishing industry. More digital technologies are used in publishing industry and make it trans- form to modern publishing industry. But it faces many new problems in the transformation. This paper presents solutions to the problems in the development of publishing business.