江苏省城市旅游竞争力综合评价

The comprehensive evaluation on urban tourism competitiveness of Jiangsu province

通过进行省域主要城市旅游竞争力的综合评价能挖掘省域内主要城市旅游发展的潜力,整合优势资源,从而推动省域旅游业的可持续发展。以江苏省为例,选取30个指标,构建包括旅游业绩竞争力、旅游资源保障力、社会经济运行力、基础设施支撑力和生态环境支持力等五个方面的综合评价指标体系,并采用熵值法对江苏省13个主要城市的旅游竞争力进行测度。结果表明,江苏省城市旅游竞争力主要表现在社会经济运行力、生态环境支持力和旅游资源保障力三个方面;在旅游竞争力各个方面和综合测度中,苏州均处于第一位,其他城市排名基本上遵循苏南、苏中、苏北城市的排列顺序。

By evaluating the urban tourism competitiveness of provincial main city, we can excavate the developmental potential of the provincial main city, and integrate the advantages of resources, so as to promote the tourism industry sustainable development. Taking Jiangsu Province as an example, the paper constructs appraisal index system with 30 indexes, which involves five subsystems including the competitiveness of tourism Performance, tourism resource and operation of social economy, infrastructure and ecological environment. With the method of entropy which is an objective assignment measure method, we can evaluate and comparatively analyze the urban tourism competitiveness in 13 main cities of Jiangsu province. The results show that the city tourism competitiveness in Jiangsu province is mainly manifested in the three aspects of the operation of social economy , ecological environment and tourism resources; on the scores of five subsystems and system, Suzhou are in the first place, and other city ranking basically followed the sequence of Southern Jiangsu, central Jiangsu and Northern Jiangsu.