基于SWOT分析的河北省旅游文化产业核心竞争力培育策略

Strategies of cultivating the core competence of tourism cultural industry in Hebei Province based on SWOT analysis

文化是旅游的灵魂,旅游是文化的载体。"十二五"时期,文化产业作为"国民经济支柱性产业",与同样作为"战略性支柱产业"的旅游业将有越来越多的融合发展。旅游文化产业核心竞争力的本质是一种能够带来持久、稳定的高于社会平均水平收益的能力。本文在全面分析河北省旅游文化产业发展的优势、劣势、机遇和威胁的基础上,从科学规划、挖掘文化、提升品质、加强合作和支持沿海率先发展等角度提出了河北省旅游文化产业核心竞争力的培育策略。

Culture is the soul of tourism and tourism is the carrier of culture. Cultural industry as the pillar industries of the national economy, will develop together with tourism as a strategic pillar industry during the Twelfth Five-Year Plan period. The essence of the core competitiveness of the tourism culture industry is a capacity that can bring a long-lasting, stable revenue higher than the average level of society. Based on the comprehensive analysis on the advantages, disadvantages, opportunities and challenges of tourism cultural industry in Hebei Province, the paper proposes strategies of cultivating core competitiveness of Hebei tourism culture industry from the perspective of scientific planning, culture excavation, quality improvement, strengthen the cooperation and priority support of coastal areas development.